AI Phone: Transforming Daily Life Like Never Before

Feb 20, 2025

AI is more than a marketing gimmick — it transforms our everyday experiences, enhancing productivity, making life easier, and helping creativity. You may associate AI with laptop-based experiences, such as generative AI or using the Microsoft Copilot. But now, AI is ready to enter our lives even more, with the new breed of AI phones, such as the brand-new ASUS Zenfone 12 Ultra. Artificial intelligence in your pocket is no longer the future of phones — it can quickly become a fact of life. Read on to find out how our everyday lives may be enhanced with the help of AI.

Whether you are a tech enthusiast, a busy business professional, a student, an aspiring content creator, or a regular smartphone user, you can start taking advantage of the wonders of artificial intelligence now. ASUS Zenfone 12 Ultra comes with a Dual AI System, combining a powerful Cloud AI with fast on-device AI, allowing some of the AI features to run offline, while others utilize the cloud — and others yet combine both. Additionally, for functions that can be processed both on-device and in the cloud, users can easily switch between the processing methods to best suit their needs. For instance, if privacy is a top-notch concern, choosing the on-device method can provide you with a sense of safety, as your data stays offline. ASUS in committed to advancing the on-device AI processing to deliver best experiences while prioritizing user privacy when processing personal data. Utilizing the latest Llama 3 8B open-source AI model from Meta, you can count on the most up-to-date, state-of-art AI models to be always handy to make your smartphone usage experience a bliss. Running on a high-performance Qualcomm® Snapdragon® 8 Elite processor with a dedicated AI processor — an NPU — this phone features a plethora of useful AI functions that come extremely handy on a daily basis.

AI transcript 2.0 is a speech-to-text feature that allows you to easily convert the contents of meetings or calls into text in real time. Available for multiple major languages, this feature can identify different speakers (and even name them!) and help you summarize the transcribed content into convenient, digestible pieces. Then, if you so wish, you can filter out a single speaker’s words from the previously-made transcript — extremely useful during long meetings. Moreover, translations are supported too, in cases of calls or meetings where users of multiple languages are present. All with a native, built-in app that comes with your new ASUS Zenfone 12 Ultra straight from the box. This is extremely important for students who can use it to review lecture contents, as well as business professionals, where the AI Transcript 2.0 and its summary function serve as meeting minutes-takers.

AI Article Summary can help you quickly summarize long pieces of text, such as online articles, web pages, and others. AI Document Summary works similarly but with files saved on your device, such as PDF documents, for instance. These functions are intuitive to use and help you save a lot of time when trying to find key information in long-format texts. Simply highlight what you need summarized or task your phone with summarizing a whole web page or a document, and get the gist of the content in seconds. This is extremely useful for students and business professionals but can come in handy for virtually anyone — for instance, while trying to find legal information in complicated, long documents or trying to quickly catch up on news.

Circle to Search is an AI search function, powered by and integrated with Google search, that helps you find what you see online in seconds. All you need to do is draw a circle around what you wish to find online in photos, images, or websites, and your phone will instantly get relevant information for you. This can be useful when trying to translate text you see (e.g. while traveling and trying to make sense of road signs) or provide shoppable options for the product you just saw on the street or in an ad and just have to have right now! Just remember to be connected to the internet for the Circle to Search to work.

Can you imagine having a phone call with someone who speaks another language and understand each other without the knowledge of the other person’s language? The language barrier is not a barrier anymore, thanks to the AI Call Translator 2.0. Available for multiple major languages, this feature uses AI to conduct real-time translations right as you are on a call, across multiple languages. It’s voice-responsive for maximum convenience and accessibility. And what's perhaps the best? It's ready to help you with calls via popular instant messaging apps, such as WhatsApp, Line, or WeChat! This feature is extremely useful for professionals working in multinational corporations, as well as those with friends and family abroad — or even while planning a trip abroad.

Your smartphone just became even smarter. Remember the last time you had to scroll for minutes through your phone’s photo album to find a certain photo you recently took and wish to show someone? Now you will be able to search your files via text prompts. Describe what was on the photo and find your media in seconds. The semantic search in the gallery can recognize the file's time, location, and the objects in the photo. You can also change various phone settings by describing user scenarios. Just use a natural language, as if you were talking to a friend! You can just tell your phone what you would like to do — for example, lower or increase the screen brightness or adjust the volume of certain apps, and the phone will instantly direct you to the right setting instead of you having to sift through the myriad of available Settings and finding what you need. And you can do all that while offline, as this feature uses the on-device AI processor to work.

You’re not always in a perfectly isolated, quiet environment when having a phonecall. Wouldn’t it be great if your phone filtered out all the unnecessary background noise for you, so that you’re heard loud and clear? The Zenfone 12 Ultra can do this for you, thanks to the AI Noise Cancellation feature. Utilizing a smart AI algorithm, the phone will be able to recognize important sounds and filter out disruptions, such as café noise or conversations of bystanders, and ensure that only your voice passes to the listener. It works both ways, also clarifying what you hear, so your phonecalls can become crystal-clear and uninterrupted — even when in noisy environments.

By using the various AI tools, those with the new ASUS Zenfone 12 Ultra will see their days become more productive and richer in amazing experiences. Combining the processing power of the Qualcomm® Snapdragon® 8 Elite processor with a dedicated NPU with a cutting edge Llama 3 8B architecture from Meta, this phone is the ultimate AI-powered companion. From enabling completely new ways of communicating to making work and life easier, the AI is here to make every day exceptional — all from a device that fits into your pocket.