How Next-Gen SMB Leaders Are Redefining Business Tech Durability

Today’s next-gen of SMB leaders are mobile, fast-moving, and tough on their tech. Discover how ASUS devices are built to keep up with the pace of modern business.

Built for the Hustle: How Next-Gen Entrepreneurs Are Stress-Testing Work Devices

For many SMBs, a laptop isn’t just a tool—it’s the command center of the business. It travels from cafés to coworking spaces, gets tossed into backpacks, and powers meetings on the move. And that kind of lifestyle takes a toll. But as work becomes more mobile and fast-paced, these devices are being pushed harder than ever.

The Reality of Wear and Tear

According to the ASUS 2025 Future of SMB Report, 22% of SMB leaders say their devices are frequently dropped or roughly handled. Nearly one in four report regular hardware downtime. These aren’t rare occurrences—they reflect how modern work habits are testing the limits of work devices. And the consequences are real. Hardware failures interrupt work, delay projects, and cost time and money. While some businesses report minimal issues, 25% deal with disruptions regularly enough to impact productivity.

To meet the demands of modern SMBs, especially those led by future entrepreneurs, devices need to be built for more than office desks. That means durability has to be redefined for the way business is done today. To meet these demands, devices like the ASUS ExpertBook P3 (P3605) are built with reinforced chassis and spill-resistant keyboards, offering protection against everyday wear and tear. Its long battery life and enterprise-grade durability make it ideal for SMBs that need reliability on the go.

Designed for the Modern SMB

Emerging business owners are changing how and where work happens. Meetings in cafés, collaboration in co-working spaces, and constant travel mean devices are exposed to more risk, from spills and bumps to battery strain and environmental wear.

This shift calls for a different kind of device—one that’s built to handle unpredictable conditions without compromising performance. The ASUS ExpertBook P1 (P1503) is lightweight yet sturdy, offering essential durability features and AI-enhanced performance tuning, making it a smart choice for entrepreneurs who need dependable tech wherever they work.

What Real-World Durability Looks Like

Durability isn’t just about rugged exteriors. It’s about thoughtful design that anticipates real-world use. The ASUS ExpertBook P5 (P5405) takes it further, combining military-grade toughness with AI-ready internals. Its robust thermal design and high-speed memory ensure smooth multitasking and real-time responsiveness—even under pressure.

For SMBs that prefer desktop solutions, the ASUS ExpertCenter P700 Mini Tower (PM700MK) offers high-performance computing with modular expandability. It’s built to handle demanding workloads and future upgrades, making it a long-term investment for growing businesses.

Smart Habits Make a Big Difference

Some SMBs are already ahead. Interestingly, 11% of SMBs report no handling incidents at all. What sets them apart? Proactive habits and smart equipment choices. Their example shows that durability isn’t just about the device itself, but also how it’s used and maintained.

The ASUS ExpertCenter P400 AiO (P470VA) is a great example of smart design meeting practical needs. With a sleek, space-saving form factor and enterprise-grade durability, it’s ideal for SMBs that want reliable performance without sacrificing aesthetics or workspace efficiency.

Built to Last, Wherever Work Takes You

76% of SMB owners believe business devices should last longer than personal ones—and they’re right. Business tech faces longer hours, tougher environments, and more frequent use. They face longer hours, tougher environments like hybrid workspaces, and more frequent use—often handled less delicately than a personal device. This constant exposure to real-world conditions demands a new standard of resilience.

Durability today is about reliability under pressure, resilience in unpredictable environments, and readiness wherever work happens. For emerging, mobile-first SMBs, it’s the foundation for staying productive, protected, and always on. For businesses pushing the boundaries of how and where business gets done, investing in durable hardware should be a top priority.

See more insights about why tech durability is crucial for SMBs from the ASUS Business white paper.