A Lasting Partnership: How ASUS Supports S.T.O.'s Growth
Founded in 1989 by Jacques St-Onge to create a promising future for his family, S.T.O. Computer Center has grown from a small business into a key player in Quebec’s IT market while maintaining its family-oriented spirit. Through its commitment to quality customer service and a meticulous selection of technology partners, S.T.O. has established itself in both retail sales and B2B solutions.
Among these partners, ASUS has played a central role for nearly 20 years, actively contributing to the company’s growth and diversification. In a constantly evolving industry, this collaboration stands out through a shared strategic vision, technical excellence, and top-tier customer support.
Today, S.T.O. is a certified full-service IT center, capable of meeting the needs of both individuals and businesses, a transformation supported by its enduring partnership with ASUS.
A Relationship Built on Quality, Trust, and Innovation
The collaboration between ASUS and S.T.O. began with a pivotal meeting in Montreal between Jean-Louis St-Onge and an ASUS representative, laying the foundation for a partnership that has lasted nearly 20 years. "From the very beginning, we realized that ASUS shared our vision, and they quickly became a key partner," explains Jean-Louis St-Onge, Vice President of S.T.O. "ASUS already had a strong reputation at the time, especially among consumers."
Under Jean-Louis’ leadership, S.T.O. has evolved from a family business into a modern and dynamic service center. The gradual integration of ASUS products, from consumer models to specialized solutions, has played a crucial role in this transformation. This mutual commitment is driven by a shared dedication to excellence and innovation, ensuring customer satisfaction and the long-term success of both companies.
The Impact of ASUS Products on S.T.O.’s Diversification
ASUS has played a key role in S.T.O.’s evolution, helping the company expand beyond the consumer market into the B2B sector. "The ExpertBook lineup is highly valued by our business clients," notes Jean-Louis, adding, "For personal use, customers really appreciate Zenbooks and Vivobooks." He also highlights that "the ASUS consumer laptops lineup is very complete."
The growth of S.T.O.’s business segment and the adoption of ASUS solutions have strengthened its presence in the enterprise market, making B2B a strategic priority. "We’re heavily developing our business segment," says Jean-Louis St-Onge, emphasizing that "our business segment is actually larger than our consumer segment." He also points out, "The ExpertBook lineup is perfect for this," highlighting that local businesses appreciate its durability and advanced security features.
With this in mind, the ASUS ExpertBook P5 and ASUS ExpertBook B9 have become essential solutions for businesses seeking performance and reliability. The ExpertBook P5, designed for small and medium-sized enterprises, offers an ideal balance of power and affordability, along with excellent scalability thanks to its expansion and maintenance-friendly design, including dual M.2 PCIe 4.0 slots, all at a highly competitive price.
Meanwhile, the ExpertBook B9, an ultra-lightweight (990 g, 2.18 lbs) laptop with an OLED display, is built for mobility. It perfectly meets the needs of professionals on the go, featuring advanced functionalities such as an NFC reader, TPM 2.0 chip, and an IR webcam with facial recognition for optimal data protection. By integrating these models into its offering, S.T.O. supports businesses in their digital transformation, providing solutions tailored to the demands of the modern professionals.
Standing Out Through Exceptional Service: S.T.O.’s Strategic Advantage
One of S.T.O.’s greatest strengths lies in its customer-centric approach. Whether in retail or B2B, the company is committed to providing personalized service that fosters trust and loyalty. "Our customers are incredibly important to us," emphasizes Jean-Louis St-Onge, highlighting that every interaction from the initial recommendation to after-sales support is designed to build strong, lasting relationships.
As a certified ASUS service center, S.T.O. offers its clients a significant advantage: both purchasing and repairs under one roof. This certification ensures personalized follow-up and fast solutions in case of issues, reinforcing the company’s credibility. "Being able to handle repairs directly in-house is a major advantage. Our customers know they can rely on us for quick and efficient service," explains Jean-Louis. ASUS plays a key role in this process by ensuring a steady supply of spare parts and providing ongoing technical training for S.T.O.’s technicians.
In a market dominated by large retail players, S.T.O. differentiates itself through personalized customer service and tailored support. "The key is to always evolve and accept that the market is changing," says Jean-Louis St-Onge. "We don’t just sell a product, we make sure our customers leave with exactly what suits them." This approach, combined with ASUS’s reliable and high-performance product lineup, appeals to both individuals and businesses alike.
Training, Support, and Speed: The Value of the ASUS Partner Portal
One of S.T.O.’s biggest advantages is its status as a certified ASUS repair center, allowing it to provide full after-sales support for ASUS products. Pierre Pageau, head of technical service, highlights this benefit: "Our customers appreciate knowing they can come directly to us if they have a problem, without having to send their device elsewhere. It strengthens their trust and directly influences sales because they know we’re here to support them quickly."
The training and expertise of technicians play a crucial role in setting S.T.O. apart. Pierre, who completed specialized training in Toronto with ASUS and receives regular updates through the ASUS Partner Portal, emphasizes the improvements brought by new tools. "With the new ASUS Partner Portal, it’s now easier to pinpoint the source of an issue. We can identify the problem, and the list of necessary replacement parts is automatically provided," he explains, adding, "I’m convinced it’s much simpler than before." Thanks to these enhancements, most parts arrive within one to two days, ensuring a fast and efficient service. "We usually receive parts within 48 hours," Pierre notes, underlining how this quick turnaround directly impacts customer satisfaction. This seamless collaboration between S.T.O. and ASUS enables the company to offer an outstanding customer experience, combining technical expertise, efficiency, and tailored solutions.
At the same time, ASUS actively supports its partners’ growth through the ASUS Partner Portal, a platform enriched with strategic resources, technical training, and exclusive offers that are regularly updated to align with market needs. This support helps partners resolve technical issues faster, improve customer service efficiency, and enhance their competitive edge. By leveraging the ASUS Partner Portal, S.T.O. has streamlined its repair processes, strengthened its operational efficiency, and solidified its leadership position in Quebec’s IT industry. This ongoing partnership elevates customer service standards and fuels a growing success story.
Innovation and Expansion: Anticipating the Future and Adapting to Change with ASUS
S.T.O. is committed to continuing its growth and expansion by strengthening its strategic collaboration with ASUS. “We keep promoting ASUS products by highlighting their innovative solutions,” explains Jean-Louis St-Onge. The goal is clear: to provide customers with cutting-edge technology while maintaining outstanding, personalized service.
Recognizing that innovation is a key driver of success, ASUS and S.T.O. work closely to bring the latest advancements to their customers. Their collaboration demonstrates how a shared strategic vision and technical excellence can turn challenges into opportunities
With nearly 20 years of partnership, ASUS and S.T.O. now offer comprehensive and innovative solutions that appeal to both consumers and businesses. By combining personalized service, trusted repair certification, and optimized technical processes, this partnership stands as a model of success in the tech industry.
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